Experiential

Telepresence

Goal: Bring remote attendees to life at LinkedIn’s Talent Connect

Details: How do we engage at home users during the 3 day event of the year? Using a robot of course! We enlisted a Double Robot (typically used for hybrid office solutions) to bring a unique POV to a live stream for users at home. We armed a staff member with a tablet to control the robot and engage with live feed users, taking the robot to various events, talks and workshops taking place at Talent Connection. Viewers at home commented on the live feed to the events they most wanted to see, feeling truly involved in this 10 year celebration of Talent Connect.

Performance:

  • Up to 20k live stream viewers per day

  • 20+ hrs of content

  • Celebrated in post-event survey as innovative solution for at home attendees

Sneaker Talk

Goal: Launch the new Puma RS-X at a live event in Atlanta

Details: The event “PUMA RS-X MTV Sneaker Talk” was hosted in Atlanta by Sway Calloway and rappers Lil Keed, Yung Bans, and Deante’ Hitchcock. The team at Puma asked for an unforgettable experience and our team delivered. We built a one-of-a-kind sneaker drum kit that talent played throughout the night. The Creative Tech team engineered note capturing, developers aggregated and output sounds that kept the party going all night long. We set up kiosks for selfies, Foot Locker app downloads, and music requests throughout the store and live-streamed the event to expand our reach and make every attendee feel like a VIP.

Performance:

  • Drove more than $8m in pre-sale for new shoe launch through digital channels

  • Earned 8 million impressions from various news pick-ups and social shares

  • Saw 45%+ of attendees engage with kiosks & 20% unique Foot Locker app downloads

 

Visual for reference only. Kiosk design is proprietary to EP+Co.

 

In-Store Social

Goal: Bring Pinterest trends to life at select Lowe’s locations

Details: As a phase 2 to the social activation done in partnership with Pinterest, we began to find that the under prioritized audience segment of 25-32-year-olds were prone to make purchasing decisions from a Pinterest engagement but found the in-store experience at Lowe’s disorientating. We quickly got to work ideating ways to make that in-store experience more seamless from finding inspiration, products, or paint color on Lowe’s Pinterest placements.

We created a prompt from a Pinterest experience that allowed users to “find in-store”, then at their preferred location there would be two entry kiosks that they could shop their pins in-store with quickly identifying locations, available stock, or similar recommendations which could then be sent right to their phone for easy in-store searching. Due to budget challenges, Lowe’s chose not to pursue this technology. EP+Co. repurposed technology to RFP clients as a result of this work.

Performance:

  • Social activation drove on-site sales 30% over benchmark

  • Important display of thought leadership & technical development

  • Internally, technology is now a capability leveraged across clients and RFPs as applicable